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It all kicked off again in February 2014, or not less than came to the general public forefront, when Topshop put in a VR experience at their flagship retailer on Oxford Avenue during London Vogue Week. The experience supplied a reside stream of the model’s catwalk present within the Tate Modern, whereby the consumer felt like they have been situated proper next to the models on the runway and celebrities watching in the audience.
In accordance with Apple CEO Tim Cook, that future is probably not far off. In a sit-down interview with Vogue, the chief of the world’s most respected technology company mentioned he’s betting huge on augmented actuality (AR), which he believes will transform all the pieces from runway exhibits to purchasing. I don’t suppose there is any sector or trade that will be untouched by AR,â€ he said.
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